In Jim Wells County, the town site was part of the Ventana Ranch. When the railroad reached the area in 1889, ranch owners donated land to the railroad for a stop on the ranch. In 1908, 2,500 acres of land were cut from the ranch lands for the development of the town, which was named for the citrus industry in the Lower Rio Grande Valley.
Year-round hunting opportunities abound. Nearby lakes and the Texas coast provide excellent boating and fishing facilities.