Region: South Texas Plains
Established in 1883, Falfurrias is Spanish for "Heart's Delight," the name of
a local wildflower. It is the seat of ranch-oriented Brooks County, nationally
noted for cattle breeding and meat production. Dairying began when the town's
founder, Ed Lasater, divided 60,000 acres of ranchland into small dairy farms in
the early 1900s. To provide an outlet for these products, Lasater constructed
the Falfurrias Creamery, still famous for its "sweet cream butter." Other
agriculture products include cotton, peanuts, vegetables and melons.
Hunters take deer, turkey, javelina and many types of birds in season.
The Christmas House offers a holiday experience from mid-September through
March. Each room of the house is decorated according to a theme, with the
decorations changed each year. Santa's Texas Workshop is a year-round Christmas
store. Reservations required. 361/325-2068, 800/276-4339.