The town of Lubbock was incorporated in 1909. It became the center of commerce, medicine, education and culture for West Texas and eastern New Mexico, and was labeled the "Hub of the Plains." Today, it is the home of Texas Tech University and legendary ranching and music heritage. It also is a city of industry, technology, oil, and agriculture.

Annual events include the Panhandle-South Plains Fair held the last week in September. The Lubbock Arts Festival is held in April.

The National Cowboy Symposium and Celebration features the traditions of the American frontier. This event is usually held the Thu.–Sun. after Labor Day weekend. 806/798-7825.

West Texas musicians influenced the music scene, and Lubbock's own Buddy Holly played a major role. Follow his life in the Buddy Holly Historical Tour, which includes his church, a recording studio, high school and grave.

Lubbock lies on I-27/U.S. 84, which is a segment of the Ports-to-Plains Highway connecting the state's heartland to coastal ports.

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