The seat of Jim Wells County, it was first called Bandana, then Collins, and finally named Alice after the daughter of Capt. Richard King, who established the King Ranch. When the Texas Mexican Railroad and the San Antonio & Aransas Pass Railroad intersected in the city, it became the world's largest cattle shipping point from 1888–95. Oil was discovered in the 1930s, and the town became a hub for petroleum business. It continues to serve as a center for agribusiness and tourism and as a distribution center for South Texas. The Beefmaster cattle breed was developed here.
Eleven city parks offer sports fields, tennis courts, swimming pools and an 18-hole municipal golf course. Enjoy outdoor band concerts on summer evenings. Hunters seek white-tailed deer, javelina, wild turkey, quail and dove.
Alice was named the birthplace of Tejano music by the Texas Legislature. The Tejano R.O.O.T.S. Hall of Fame Museum captures the lifestyles of Tejano music and salutes pioneers of the genre. Open by appointment. 213 N. Wright St. 210/381-1011.
Events include Fiesta Bandana, celebrating the first settlement of the town, in early May; the Hispanic Heritage Festival in September; and the Jim Wells County Fair in October.