The seat of Jim Wells County, it was first called Bandana, then Collins, and finally named Alice after the daughter of Capt. Richard King, who established the King Ranch. The Beefmaster cattle breed was developed here.
Eleven city parks offer sports fields, tennis courts, swimming pools and an 18-hole municipal golf course. Enjoy outdoor band concerts on summer evenings. Hunters seek white-tailed deer, javelina, wild turkey, quail and dove.
Alice was named the birthplace of Tejano music by the Texas Legislature.
Events include Cinco de Mayo Celebration, Turkey Throwdown, Road Kill Cook-off, bike rallies, Jim Wells County Fair, chamber golf tournaments and Christmas illuminated parade.