Established in 1883, Falfurrias is Spanish for "Heart's Delight," the name of a local wildflower. It is the seat of ranch-oriented Brooks County, nationally noted for cattle breeding and meat production. Dairying began when the town's founder, Ed Lasater, divided 60,000 acres of ranchland into small dairy farms in the early 1900s. To provide an outlet for these products, Lasater constructed the Falfurrias Creamery, which was famous for its "sweet cream butter." Other agriculture products include cotton, peanuts, vegetables and melons.
Hunters take deer, turkey, javelina and many types of birds in season.
The Christmas House offers a holiday experience from mid-September through March. Each room is decorated according to a theme, with the decorations changed each year. Santa's Texas Workshop is a year-round Christmas store. Reservations required. 361/325-2068 or 800/276-4339.
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