Founded in 1907 as the Brenham Creamery Co., the name changed to Blue Bell in 1930 after a wildflower that grows in the area. Beginning with ice cream production of only two gallons a day in 1911, the popular creamery is now home of what many believe to be the "best-tasting ice cream in the country."

Tours are offered at 10 a.m., 11 a.m., 1 p.m., 1:30 p.m., 2 p.m. and 2:30 p.m. Mon.–Fri. Check ahead for spring break and summer hours. Closed most holidays. Fee charged for tour. Tokens are required for tour admittance; check with hostess upon arrival. Visitors are accommodated on a first-come, first-served basis. Groups of 15 or more must make a reservation. (All visitors need reservations during spring break and Easter.) Blue Bell Country Store is open Feb.–Dec. 8 a.m.–5 p.m. Mon.–Fri. and 10 a.m.–4 p.m. Sat. F.M. 577 off U.S. 290 (southeast of downtown). 979/830-2197 or 800/327-8135 . www.bluebell.com .